Banff & Lake Louise Tourism

From the boardroom to the trail

Banff & Lake Louise Tourism is the marketing organization behind one of the most recognized destinations in the world. The brand was already there when we came on. Our job has been implementation: evolving it, keeping it consistent, and applying it across everything the marketing team produces. A brand this established needs more than maintenance. Every project is a chance to push it forward and keep it current without losing what makes it instantly recognizable. The work isn’t about repeating the brand, it’s about moving it along.

A lot of that work happens behind the scenes, in the systems the team relies on every day. We build the marketing toolkits, presentation templates, and report formats that take the brand off the page and into the hands of the people making the work, so the team can move fast and stay consistent without starting from scratch. The brand doesn’t only live on screens either. We produce the applied pieces that show up across the region, from local advertising and tradeshow material to wayfinding and event signage. The real measure is simple: the brand holds together no matter who’s reaching for it.

Services provided:
• Brand implementation
• Marketing toolkits
• Local advertising
• Tradeshow material
• Wayfinding & event signage
• Presentation templates