Banff & Lake Louise Tourism

Welcoming the world to Canada’s national gem

Banff & Lake Louise Tourism (BLLT) welcomes millions of visitors from around the world to one of Canada’s most beloved destinations. The brand was already built when we came on board. Our role was to implement it and grow it, turning a tight set of brand foundations into a comprehensive design system that could support everything a destination of this scale demands. Over the years we designed, produced, and evolved the brand across every audience touchpoint, creating material the original guidelines never imagined and expanding what the brand could do as new needs arose.

BLLT markets to the world, from Canada and the US to the UK, Australia, and well beyond, and each audience needs its own tone, format, and materials. We produced seasonal and international campaigns, wayfinding and event signage, visitor centre materials, brochures and activity guides, and an illustration and infographic style that made complex park information feel warm and approachable, always letting the dramatic landscape photography carry the message. When we started, the park drew 3.6 million visitors a year. By 2022 that was over 4 million, with a global pandemic in between.

Services provided:
• Brand implementation
• International advertising campaigns
• Local advertising
• Marketing brochures
• Visitor centre materials
• Infographics & illustrations
• Internal documents
• Tradeshow material
• Wayfinding & event signage
• Presentation templates