Chocolate Lab

You’ll be blissfully addicted

Chocolate Lab is a Calgary chocolatier crafting hand-painted bon bons worthy of the best chocolate houses in New York and Paris. Each one is a tiny work of art. We built the brand and packaging from day one, starting with a strategic foundation and a minimal identity that let the chocolates be the stars. From there it grew. What began as a simple brand for a start-up has evolved into a comprehensive system spanning 20+ chocolate bars, multiple box sizes, packets, advent calendars, merchandise, in-store design, and custom corporate packaging.

At the heart of it is a geometric visual system, anchored by a logo built from nine circles, each one a bon bon seen from above. It scales from a mini packet to a city-skyline box to a full mural at their Stephen Ave location. What makes the relationship special is the complete creative freedom they give us, virtually unheard of in this business. They trust the process and are rewarded with work that keeps the brand fresh as the business grows.

Services provided:
• Brand strategy & platform
• Campaign and product naming
• Logo development
• Visual identity system
• Advertising
• Signage
• Merchandise design